WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial,
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legal counseling, professional service, or any advice. You should seek
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the services of competent professionals before applying or trying any
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suggested ideas.
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At the end of the day, it's not about what
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you have or even what you've accomplished. It's about what
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you've done with those accomplishments. It's about who you've lifted up,
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who you've made better. It's about what you've given back.
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Denzel Washington, Welcome to Inspire Vision. Our sole purpose is
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to elevate the lives of others and to inspire you
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to do the same.
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Jake Starle, Welcome to the show.
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Oh thank you for having me. This is a real honor.
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Hey, I really appreciate this.
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I think that you're going to have some tremendous insights
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that you can share with the audience today. I'd love
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for you to kind of share the audience who you are,
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your background, and how you got to this point of
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approaching life in the way that you are sure.
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I have thirty years in training and development. I've done
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it all over the world, six countries, somewhere around ten
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thousand people. But it all started in sales. I sold
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for four different companies. I was number one in three
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of the four companies, still a little upset about the
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fourth company. But at one point I was asked to
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do training, and honestly, to make a long story short,
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it kind of took off from there. I got into
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e learning. I won multiple international awards for instructional design,
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and when the corporate life kind of came to an end, involuntarily,
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I decided to go off and branch off on my own.
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So I became a consultant and then a fractional chief
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learning officer. My specialty is looking at the psychology of
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decision making and how that affects a person's want and
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desire to have a product. I have a degree in
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psychology with certifications in neuro linguistic programming, and I've been
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on my own for eleven years now and things are
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just fantastic. I have both corporate and individual clients which
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I coach pretty much daily.
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Oh wonderful. And when you talk about decision making. What
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does that mean helping people with they're decision making?
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Well, we all make decisions based on conditioning, at least
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for the most part. And the best example I can
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give you is you see your cell phone light up
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and it's that person that just talks your ear off
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and you look at the phone and you go, I
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just don't have time for you today, so you don't answer.
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But that condition response is based on past decisions you've
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made with them to talk with them and listen, et cetera.
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And we have a lot of those, right I say,
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how are you fine? Thanks? How are you?
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I love you? Oh?
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I love you too. Can I help you with something? Nope?
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Just looking. So the customer goes through a condition response,
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and it's only once we break them out of that
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conditioning when we interrupt it, that we can have a
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true valuable conversation. And honestly, this applies to your significant other, parent, children.
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We're all conditioned.
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Yeah, and let's talk about that. And I know your
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main focus is business, which is really amazing. Excuse me,
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But what I have found, is I've worked with small businesses,
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is that you can't really separate the two. The reality
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is whatever principles you're teaching in business in some way
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really affects life, and particularly when we talk about communication,
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when we talk about perception and so forth. So let's
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get into that a little bit. Let's talk about conditioning
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and perception, because I think that those are two separate
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things and yet similar any ways, So let's talk about
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perception a little bit. What's your thoughts about perception and
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how does that.
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Affect our communication?
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Well, I always like to think of perception as how
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we expect things to go. And I think we've all
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had that day or night where we have that expectation
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in our head of we're going to go out to
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dinner and it's going to be great, and we're going
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to come home and relax, But then a flat tire happens.
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Maybe the restaurant food wasn't that great. So we have
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a perception that we're going into But when that perceptions interrupted,
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it tends to significantly alter the way we view things.
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So all of our perceptions change. That we age right,
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we get biases, we get prejudices. Is all of that
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is about perception. But the first step a customer takes,
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or a perspective partner takes, or a child takes is
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how do they think you're going to be when they
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communicate with you? And that has a dramatic effect on
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the outcome. If I'm a salesperson and I start my
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conversation with high how are you, perception changes great? This
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is a sales call. This is going to be a
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waste of my time. So perception shifts, and so us
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understanding how we're perceived by another person can radically change
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our communication method and even verbiage to help them either
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will fill their perception or change it.
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So let's talk about parenting for a minute, because you
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brought that in.
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I've got your kid, that's not your expertise, but I'll
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bet it is if you've got four.
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Kids of me too, So you know, let's talk about that.
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Because our children are growing up in an entirely different
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world than we grew up in and they get so
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much influenced by social media, by school, by religion, by
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society in general, and so their perception, I would suspect,
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becomes much different than the perception that we had as
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children growing up. So as a parent, as a parent,
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how do we really develop that open, transparent communication with
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them in a way that we can understand what their
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perception is be willing to accept their perception and not
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judge it. And yet at the same time, if we
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feel like that perception is going to lead them along
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the wrong path, how do we help to modify that
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in a way that's not challenging to them or making
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them feel like they're stupid or not doing well.
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Yeah, and I think that's a really big question. So
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maybe if we can unpack that on a smaller scale,
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I think part of the perception issue is we want
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to give kids a sheltered environment and we want to
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not show them some of the stuff in life that
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may not be as great. I know parents who don't
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like to argue in front of their kids, and that's fine.
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I'm not criticizing that, but that's a great perception issue. Then,
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so then that child perceives relationships as always good, and
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then when they get into one where an argument occurs,
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how are they going to perceive that? And I don't
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know the answer, but I have my suspicions. And the
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same thing with social media. We look at social media
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and most people put out their victories. Right here's my
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latest vacation. I just graduated with an MBA. I look
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at how the cool new car I bought. And so
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the kids get this perception and that, wow, my life
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looks nothing like that, So why isn't it like that?
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And I think that shifts their perception. You know, we've
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read over the past twenty years depression has become greater
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and greater, and I think that's because their perception of
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how other people's lives are has changed pretty dramatically. You know,
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when you and I grew up, we went to each
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other's houses all the time, so we saw arguments, we
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saw if their house was messy, and so we got
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an expectation, Hey, our lives are different, but that's who
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they are and it's not perfect. And I'm who I
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am and I'm not perfect. But I think we need
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to show our kids what we want them to be
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able to adapt to. Later on, Bill Gates gave an
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amazing address to a group of graduates back in the eighties,
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and he said, people are so concerned with what going
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on with other people when and then they try and
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give this trophy for everything that happens, but that doesn't
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mirror real life at all. So when you get out
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in the real world and you don't get that trophy,
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what's your perception of yourself and the world going to be?
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And I'm no expert, but I can't help but think
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he has a point.
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Well, and then when you talk about conditioning, how does
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how does conditioning and what is conditioning and how does
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that affect an individual's perception?
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Well, there was a psychologist out that just died, I
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believe in the nineties. His name was BF Skinner and
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his main thesis was free will is an illusion. We're
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all just one big ball of preconceived notions or pre
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condition notions that we go through based on previous decisions.
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So conditioning, I think, was a survival instinct. I see
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a bear, I run, gun shoots, it's bad, knife sharp,
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don't touch stove hot, stay back. So we're condition with
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certain things to just know how we should react without
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making a conscious decision. The part where it gets hard
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is when that starts to seep into real life. And
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I'll give you a great example. I was on vacation
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last week and somebody said to me, have a great vacation.
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I said, you too. Condition response, Yeah, didn't think about it,
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didn't give any thought to it. And this can harm us.
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I think in a lot of ways. Especially in business.
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I have a personal pet peeve about the question how
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are you? Nobody really cares unless you're super close to them,
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and it's become a substitute non conversational.
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Greeting instead of just tallow.
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Or hey, I was looking forward to our talk today.
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Thanks for taking the time, you know, just anything, but
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how are you? Which is going to get the condition response? Fine, thanks,
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how are you fine?
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Yeah?
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Yeah, that's true.
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Well, and when we talk about conditioning, you're talking about
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some service surface level conditioning that goes on.
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Yeah, let's talk about some of the deep, deep, deep
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conditioning I.
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Would call them imprinting that occurs not only from our
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DNA memory, which I found is very valid, but also
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from our childhood, from our parents, from our family, from
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our religion, from our school, from all of those things
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that can literally condition us in a way. How does
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that affect our perception of life based on that conditioning?
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I think the scariest part of that is a lot
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of times it's unconscious, you know, in neuro linguistic program
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and we call that anchoring. You're anchored to a certain
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thought based on a certain stimulus. And I think the
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hard part to answer this question is a lot of
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times we're unconscious of it. You know, somebody says they're
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scared of Well, you're not born with that. So what
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took place or what perception took place that conditioned you
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that all snakes are bad? They're all slimy? I think
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the scary part is we don't know how that happens.
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And some of it's gradual. Right. We may have love
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driving on the highway when we first started to drive,
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and without an accident or a traffic violation, we may
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hate driving on the highway twenty years later. It's an imprint,
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it's anchored by something, but a lot of times we
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don't know what. And I think that's what makes coaching
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and counseling so important, is to help us get in
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touch with what made us feel the way we feel today.
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And I'm certainly no doctor qualified to talk about this.
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But.
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Well, and if you've used ENLP, you certainly are aware
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of how many of.
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Those imprints are subconscious.
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So talk a little bit about NLP because I think
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that's important for people to understand. Many people go to
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a psychologists to go through you know, talk therapy, all
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of that type of thing. Some people do all sorts
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of different things. I have found that NLP has such
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a positive ability to help someone to really recognize some
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of those limiting beliefs that are subconscious and basically reframing
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them to a way that they're no longer triggering them,
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they're no longer affecting them and their perception the way
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that it is. So, can you share a little bit
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about what NLP is and the process if you're taking
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someone through a NLP process, how does that work?
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Yeah, the NLP to me is rather brilliant because the
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first part of NLP training is getting you hyper aware
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of the people that you're talking to that we all
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have certain things we do inherently. It's just kind of
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baked in us at our rep till your level, I
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guess you'd say. And it starts with getting you to
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recognize that. So, do they speak in a modality? In
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other words, do they use a lot of visual references
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or auditory references or kinesthetic references? And NLP even looks
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at eye movement. So if your eyes go to the
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upper right or upper left, you're accessing visual memory. If
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you're looking to the left or right, you're accessing auditory memory.